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Leeds United vs. Aston Villa (Saturday, 5.30pm GMT kick-off)

This clash between two teams who were embroiled in one of the most controversial games in football will be very interesting now that it’s in the Premier League.

If you’ve forgotten, Leeds and Villa played out a sensational match a couple of years ago in the Championship as Leeds scored by illegitimate means then were supposed to be letting Aston Villa score in response until Pontus Janssen didn’t read the memo.

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The operator declined to comment on losing its spot in the FTSE 100, but recent sentiment from the senior management team has been positive in recent quarters as its turnaround efforts have shown green shoots amid growth returning to its core markets. This is despite various regulatory and tax headwinds across Europe.

In Q1 2025, the group reported double-digit digital growth, thanks to strong UK, Brazil and US online performances. The period marked Stella David’s first quarter in the full-time group CEO role.

David, at the time, said she was “optimistic but prudent” about Entain’s Q1 performance.  

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The charter also made a series of other recommendations. It suggested that companies should designate a senior member of staff responsible for governance of the technology. It additionally recommended an AI oversight or ethics committee.

The framework also urged companies to implement rollback mechanisms and “kill-switch” controls for higher-impact systems.

For AI-powered customer support and chat, operators are encouraged to set clear parameters for when conversations should be moved to a human member of staff. These include repeated low-confidence responses, unresolved queries, indications of distress, or a customer simply asking to speak to a human.